Susan has over twenty years of commercial pharmaceutical experience in providing commercial solutions to pharma and other healthcare companies where she was instrumental in managing Brand Marketing, Field Force Strategy/Execution, Training, and Operations for several pharmaceutical, device, and home health care clients. Throughout her career in the medical/pharmaceutical industry, she was an integral member of the sales, marketing, and training teams at GlaxoSmithKline Pharmaceuticals and Sarstedt Medical Equipment. She was part of the team that was pivotal in launching several multi-billion dollar brands such as Zofran, Imitrex and Valtrex. She was consistently recognized as one of the top sales producers in the nation. Holds a BS degree in Marketing from Rutgers College, Rutgers University.




Phil started his career in Public Accounting and Hospital Financial Management.  He then moved into Managed Care, first as the CFO of a provider sponsored PPO, Health Preferred of Mid-America, then as the President of Medical Diagnostic Management (MDM), a national imaging and laboratory network.  During his tenure as President, Phil also presided over MDM’s wholly owned subsidiary, Preferred Health Strategies (PHS), building their combined covered lives to nearly 1 million.  After his departure from MDM, he served as Executive Director for Labnet, a NY based clinical laboratory association, before joining PathSource, an Anatomic Pathology practice management company, in the role of Chief Financial and Managed Care Officer prior to its’ eventual acquisition by Quest.  He then founded Locked In Results, a CSO that has provided services ranging from contracted Sales Teams, Recruitment, and Literature and Sample Fulfillment to both Big Pharma and emerging firms. 

Phil received both a BS in Accounting and MBA in Management Accounting and Finance from DePaul University, and an Executive Management Certification from the University of Notre Dame.














Bill has over 40 years of Pharmaceutical experience, beginning as a Sales Representative and subsequently holding multiple leadership positions within Bristol Myers Squibb Co. Prior to joining The Elixir Group, he worked as an Independent Consultant with Diversity Plus Inc., Idenix Pharmaceuticals, and OPKO Health Renal Division commercial organizations. At Bristol- Myers Squibb Co., he recruited, hired, and launched the sales team for a new HIV Products Division. He was responsible for taking the team of 22 representatives starting with sales of $30M and increasing the sales revenue to over $1B. He managed six expansions of the sales team along with an integration of the DuPont Virology Division. He has successfully launched seven products and facilitated one of the most successful launches in BMS history. Bill is very proud that an award in his name is given each year in the Virology Division to a District Manager who best exemplifies the Core BMS Behaviors. He holds a Bachelor’s Degree from Indiana University.





Dan has over twenty years of expertise in leading sales teams in rapidly changing markets and environments with some of the largest firms in the industry as well as in the realm of start-ups.

He combines his “big pharma” sales and operations experience with a variety of new team and product launches. He was directly involved in the creation of five successful sales teams. His success with a variety of complex and very significant products includes the launch of high profile blockbusters and specialty pharmaceutical agents. He also helped two large biopharmaceutical firms successfully shepherd their record breaking blockbusters into generic markets.

Dan’s initial work in sales operations was with Pfizer. More recently, he worked in sales operations to help lead a new renal division into the commercial sphere. In this fast paced, start up environment he helped build operational infrastructure while managing multiple vendors and statements of work (SOWs) to meet highly ambitious timelines under intense scrutiny and very little organizational structure. He is adept at developing Customer Relationship Management (CRM) systems, business analytical tools, sample operations, and incentive plans.

He began his professional life as a Navy officer where he conducted intelligence operations and analysis in a variety of national security crises, including the fight against terrorism. He is a graduate of the University of Florida.

Susan Eichhorn

Partner, Commercial Operations

Dan Hoffman
Head of Sales Operations
Phil Loughnane
Partner, Business Operations
Bill Kindberg
Vice President Business Operations